As technology has improved, almost every business has added mobile solutions to their operations to make the customer experience better. Smartphones help us a lot with all of our daily tasks because they are interactive technologies. In addition to the most important features, mobile apps offer location-based services. This has proven to be a useful tool for businesses that want to stand out from the competition. It is a well-known piece of technology that lets users set up fictitious geographical borders on maps that are already connected.
Additionally, it enables companies to employ a GPS platform to track the positions of their clients. This technology places virtual constraints in a real-world setting. A virtual fence is constructed around the predetermined area using this location-based service.
When a registered mobile device is found in that area, geofencing-integrated apps use RFID, GPS, or data networks to take a predefined action. Businesses can use it to set up virtual boundaries around their real sites and get instant alerts whenever a user enters one of those boundaries. These virtual boundaries may be set up around shops, public transportation hubs, malls, dining establishments, or any other busy area of the city.